Sara is a freelance graphic designer and marketing consultant working with businesses in the food + beverage, farming + ranching, hospitality and pharmaceutical industries to raise awareness of, and generate demand for, their products and services.
What is Marketing Communications? Glad you asked…
The text book answer is this: Marketing communications is the messages and media that marketers use to communicate with target markets. Examples of marketing communications include traditional advertising, direct marketing, social marketing, content marketing and graphic design. Essentially it’s a big umbrella.
What do marketing Communication managers do?
Some marketing managers focus on a specific area of marketing and some do a combination of many. These areas include:
Affiliate marketing. Focusing on the relationships between an organization and its marketing affiliates that earn commissions in exchange for driving traffic to a website.
Brand marketing. Increasing brand awareness and the identity of a company or product.
Content marketing. Overseeing the production of content that drives traffic to an organization’s website.
Digital marketing. Supervising and implementing marketing campaigns designed for online channels.
Marketing communications. Monitoring and evaluating the messaging used to market a brand or product.
Product marketing. Overseeing the positioning and branding of specific products.
Social media marketing. Taking charge of a company’s presence on social media platforms.
What does an ecommerce manager do?
In a nutshell, Ecommerce managers are responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels (email marketing, social media, digital ads etc.)
What is organic (SEO) search engine optimization?
SEO is the practice of increasing the quality and quantity of website traffic, as well as exposure to your brand or business through non-paid (also known as organic) search engine results. A good SEO strategy should work in conjunction with web design, content marketing and other digital marketing services so businesses can connect with people looking for information relevant to them and ultimately drive more traffic to their website.
Does SEO really matter?
Yes. Search engine optimization (SEO) is the difference between your brand getting found, or not found, online. It’s what tells search engines what pages on your website to index, which information to pull when someone searches for an answer to a specific question, and where you should appear in terms of placement within search engine results pages.