The Grill Hero Burger Guide

You’ve heard of lead magnets, right? The free value you offer that entices visitors to give you their email address (building an email list is important folks - - it’s the only thing you have that enables you to speak directly to your existing or potential customer without being at the mercy of algorithms).  Lead magnets can be anything your heart desires that relates to your business or service and that a potential customer would find value in.  For Felton Angus Beef I worked with Susie to design a Burger Guide. It contains six amazing burger recipes designed to take someones grilling game to the next level. It has been very successful as both a printed piece to add to shipping boxes with orders AND as a downloadable PDF e-book in exchange for an email address.  Want a copy of the burger guide? Download it at Want to talk about creating a custom lead magnet for yourself? Contact me!