After all this time I've decided to stop viewing Pinterest as just a repository for my recipe and decorating ideas and embrace it for the useful search engine that it is. (That said, please FOLLOW ME and know that I'm slowly but surely building it!)
Why? Because by utilizing SEO, more folks will find my content on Pinterest and they'll follow me. And that will drive folks to my website. And, hopefully, they'll subscribe to my email list. And this will help me build a strong foundation for my business.
Give it some thought if you aren't currently thinking about Pinterest as a search engine for your business. It could be a great avenue for you too.